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General Mills launches first new cereal in 15 years
MINNEAPOLIS -- General Mills unveiled its first new cereal brand in more than a decade this week, Tiny Toast, which comes in Blueberry and Strawberry varieties.
Shaped like small pieces of toast and sprinkled with blueberries and strawberries, Tiny Toast arouses the senses of taste and smell thanks to real fruit, says Mike Evenson, product developer in our Innovation, Technology and Quality division.