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Sanpellegrino rolls out lifestyle app
STAMFORD, Conn. -- Sanpellegrino Sparkling Fruit Beverages is launching an inventive new digital effort to encourage consumers to embrace travel and the Sanpellegrino lifestyle.
The brand has launched Delightways, an interactive app that guides users on unique paths through their favorite cities helping them to rediscover the joy of wandering, "the Italian way." Each Delightways path leads to a destination on a winding route highlighted by inspiring stops – from art installations and gardens, to specialty cafes, food trucks and local boutiques.
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EY shopper analysis unveils 5 ways to effectively engage Gen Z consumer
MONTREAL - Retailers need to replicate the ease of digital shopping in their brick and mortar stores if they're to successfully engage generation Z shoppers, accoridng to a EY report released Thursday. According to the report, e-commerce fulfills Gen Z's needs, and in order for retailers to be relevant, they must translate that experience in their stores.