Consumables

DEERFIELD, Ill. -- Mondelez International announced Tuesday that it plans to work with Facebook to leverage consumer insights and messaging to create more meaningful mobile-first experiences between people and brands.

WOONSOCKET, R.I. - CVS Pharmacy on Tuesday unveiled plans to improve its convenient food offerings with healthier foods and beverages across more than 2,900 locations, up from an inititial 500 pilot stores announced last year. Throughout the year, 100 stores each week are being enhanced with a carefully curated selection of national and niche better-for-you brands that make healthier eating on-the-go, convenient and affordable.

OAKBROOK TERRACE, Ill. -- Ferrara Candy Company's Black Forest Organic brand is bringing a family of gummy bears, The Organics, to life in the brand's first-ever national marketing campaign.

With three "episodes" launching this summer, viewers will get up close and personal with The Organics family in the reality-style web series as they tackle deliciously real topics including family dinnertime, getting "enhancements," and peer pressure.

SOLON, Ohio -- Leading consumables brand HOT POCKETS has teamed up with food truck chefs to create all-new products that meet consumer demand for unique tastes in the frozen food section.

The roster of speakers for the Aug. 5 event includes (clockwise from top left):  Alex Perez Tenessa, CVS; Bill Bergin, Rite Aid; Doug Stukenborg, former Target executive; Sarah Carberry, Google/YouTube; Brian Owens, Kantar Retail; Larry Levin, IRI; Justin Weigold, Facebook/Instagram; and Alex Hurd, Walmart.

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NORWICH, N.Y. -- This Fourth of July Chobani is marking the launch of Chobani Meze Dips by sponsoring a vacation rental giveaway.

Fans can enter for a chance to stay in a Chobani-inspired home in New York City over the holiday by sharing their favorite way to "dip" on social media.

STAMFORD, Conn. -- Sanpellegrino Sparkling Fruit Beverages is launching an inventive new digital effort to encourage consumers to embrace travel and the Sanpellegrino lifestyle.

The brand has launched Delightways, an interactive app that guides users on unique paths through their favorite cities helping them to rediscover the joy of wandering, "the Italian way." Each Delightways path leads to a destination on a winding route highlighted by inspiring stops – from art installations and gardens, to specialty cafes, food trucks and local boutiques.

MONTREAL - Retailers need to replicate the ease of digital shopping in their brick and mortar stores if they're to successfully engage generation Z shoppers, accoridng to a EY report released Thursday. According to the report, e-commerce fulfills Gen Z's needs, and in order for retailers to be relevant, they must translate that experience in their stores.