Consumables

IRVINE, Calif. —  West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners, and which is also available in the world's first self-chilling beverage can, patented and licensed by the Joseph Co. International, has expanded distribution and is now available in locations from coast to coast.

MOUNTAIN VIEW, Calif. — Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

WOONSOCKET, R.I. — CVS/pharmacy is touting its stores as a "one-stop shop" for Valentine's Day shopping.

The retail pharmacy chain said Tuesday that stores had stocked up on items like cards and candy, including chocolates from companies like Hershey's, Lindt, Dove, Ferrero Rocher, Ghirardelli, Godiva and others.

Cool Whip is offering a new way for consumers to top off their sweet treats: easy-to-spread Cool Whip frosting. Available in chocolate, cream cheese and vanilla, the frosting is perfect for decorating desserts and piping, and the brand encourages bakers everywhere to "celebrate the everyday moments" with its latest whipped topping. 

EAST HANOVER, N.J. — Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

The premiere of Oreo "Whisper Fight," which is the brand's first time advertising during the Super Bowl, kicked off a two-month program that focuses on the long-standing disagreement dividing Oreo fans — which part of an Oreo is the best, the cookie or the creme?

LOS ANGELES — A brand of pistachios will carry the American Heart Association's Heart-Check mark, the company that markets it said.

Paramount Farms said Monday that its Wonderful Pistachios Lightly Salted and No Salt packages would carry the AHA's mark, indicating that it's a heart-healthy product. The AHA created the mark in 1995.

NEW YORK — Nespresso on Monday announced the addition of Linizio Lungo to its range of high-quality coffee. Linizio Lungo is a rich, smooth, velvety coffee with mild character and sweet round cereal notes, expressly created for America's morning coffee drinker.

Created to provide a longer cup of coffee, Linizio Lungo joins the family of existing Nespresso Lungos: Vivalto Lungo, Decaffeinato Lungo and Fortissio Lungo.

ENGLEWOOD CLIFFS, N.J. — Lipton is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect. Liptagram invites Lipton fans to creatively and visually share uplifting moments for the chance to win an all-expense paid trip to Kenya for two to visit Lipton's Rainforest Alliance certified tea estates. Consumers can upload images through Instagram, the world's largest photo sharing application now through March 2, 2013.