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Sabra Dipping introduces Asian cuisine-inspired hummus
WHITE PLAINS, N.Y. – Sabra Dipping Co., the country's leading hummus manufacturer, has introduced a new flavor of its Garden Variety Hummus — Asian Fusion.
Inspired by Asian cuisine, the new flavor of hummus incorporates the flavors of ginger and sesame, and is topped with crunchy carrots and peppers.
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Study: Engaging consumers through social media boosts brand sales
CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.