Consumables

TARRYTOWN, N.Y. — Kraft Foods is expanding its Capri Sun line to include a fruit and vegetable juice drink.

Packaged in the popular 6-oz. Capri Sun pouch, Capri Sun Super V contains a combined serving of fruits and vegetables (75% from fruit juice and 25% from vegetable juice) and also is fortified to be a good source of fiber, the company said.

NEW YORK — GoGo Squeez announced the launch of a new campaign that will include a national mobile playground tour and the "largest game of catch."

The Pass the Play campaign is designed to support The Fresh Air Fund, a not-for-profit agency that provides free summer experiences and year-round educational programs to New York City children from low-income communities, the company said. The campaign encourages consumers to get involved through one of the following ways:

BOULDER, Colo. — Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

FAYETTEVILLE, Ark. — Pringles has teamed up with the United Service Organizations this Memorial Day to honor the men and women of the U.S. Armed Forces.

As part of its "Taste of Home" campaign, Pringles said it will support the USO by delivering than 43,000 free cans of Pringles to USO Centers, which will be distributed to troops deployed around the world in appreciation of their service. What's more, specially wrapped Pringles cans will be sold at Walmart stores nationwide.

ENGLEWOOD CLIFFS, N.J. — Hellmann's has introduced its new mayonnaise dressing with olive oil.

Available at retailers nationwide, Hellmann's said it has "fine-tuned" its olive oil mayonnaise recipe to include 50% more olive oil, while still delivering the taste of Hellmann's consumers know and love.

HERSHEY, Pa. — Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

LEWIS CENTER, Ohio — Organic baby formula brand Nature's One said it is committed to minimize or eliminate environmental contaminants, such as arsenic and other heavy metals.

ST. PETERSBURG, Fla. — Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."