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  • Report: Coca-Cola to tout mid-calorie Sprite, Fanta beverages

    ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

    Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

  • Hain Celestial to expand HQ

    MELVILLE, N.Y. — A natural and organic products company is set to expand its international corporate headquarters.

  • FRS line extends its Healthy RTD line

    FOSTER CITY, Calif. — FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

  • Ready-to-drink cocktail from DJ Pauly D to hit store shelves this summer

    NEW YORK — DJ Pauly D, known for his stint on the MTV reality show "Jersey Shore," is gearing up to launch a ready-to-drink cocktail.

  • Visual cues, comparison shopping can sway shoppers to switch brands, research finds

    NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

  • Yiayia returns: Athenos relaunches campaign

    GLENVIEW, Ill. — Greek-style food brand Athenos is welcoming back its popular advertising campaign featuring yiayias, or Greek grandmothers.

    Building on the success of last year's campaign, Athenos reintroduces Yiayia in new scenarios while underscoring her no-nonesense, opinionated outlook on the world:

  • Amstel Light invites consumers to 'savor complexity'

    WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives.

    The "Savor Complexity" campaign highlights the complexities of simple items, such as the burger, pigeon, dart board, umbrella and ping pong, through print, radio, out-of-home, digital and social media activations. The integrated campaign was created by Droga5 New York.

  • Kellogg's refreshes brand with logo, tagline and website changes

    BATTLE CREEK, Mich. — Kellogg's is updating its 106-year-old brand.

    "Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," Kellogg's chief marketing officer Mark Baynes said. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers."

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