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Mountain Dew partners with 'The Dark Knight Rises'
PURCHASE, N.Y. — Mountain Dew has partnered with Warner Bros.' "The Dark Knight Rises," which will hit theaters this summer.
Mountain Dew's "The Dark Knight Rises" 360-degree campaign will include the debut of Mtn Dew Dark Berry, a new limited-edition flavor inspired by "The Dark Knight Rises;" limited-edition 16-oz. cans of Mountain Dew that will feature a thermochromic bat symbol that transforms from black to green color when chilled; as well as cable, primetime TV, radio and digital advertising.
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Yankee Candle mans up with new collection
SOUTH DEERFIELD, Mass. — Yankee Candle has introduced a limited-edition collection of scents inspired by and created for men.
The company's limited-edition Man Candles collection features four fragrances: Man Town, a masculine blend of spices, woods and musk; First Down, a combination of orange, patchouli, vetiver and leather; Riding Mower, which features the scent of freshly cut grass; and 2 x 4, featuring the scents of freshly planed wood and sawdust.