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  • Pfizer sells nutrition business to Nestlé

    NEW YORK — Pfizer is selling its nutrition business to Nestlé for $11.85 billion, Pfizer said Monday.

    Pfizer Nutrition, which had sales of about $2.1 billion in 2011, manufactures and markets nutrition products for children, including baby and toddler formulas, follow-on formulas and maternal and adult nutrition products.

  • Jimmy Dean introduces new breakfast bowl variety

    DOWNERS GROVE, Ill. — Jimmy Dean has boosted its breakfast bowl lineup with a new addition.

    New meat lovers breakfast bowl combines Jimmy Dean breakfast sausage, bacon, scrambled eggs, potatoes and cheddar cheese all into one bow and contains 25% more meat, compared with the leading breakfast bowl, the company said.

  • PepsiCo appoints EVP communications

    PURCHASE, N.Y. — PepsiCo has appointed Jim Wilkinson to lead the company's global communications team.

  • Forgiven makes way to Duane Reade stores

    ATLANTA — Forgiven Bottling Group is bringing its alcohol metabolizer to Duane Reade stores.

    The company and its distributor, RH Labs, said Forgiven, which is designed to increase the rate at which the body processes alcohol, will be available chainwide. Additionally, the product also will be promoted on a Times Square billboard, effective June 18.

  • Jamba plans to roll out all-natural energy drinks nationwide

    EMERYVILLE, Calif. — Jamba is looking to expand the distribution of its all-natural energy drinks line beyond the Northeast market.

    Jamba said it is finalizing an agreement with Nestlé to acquire the product formulation and intellectual property for the Jamba all-natural energy drink.

  • Birds Eye promotes Birds Eye Viola! through digital media efforts

    PARSIPPANY, N.J. — Birds Eye is showing off its skillet meals line through several social coupon-sharing and crowd sourcing initiatives.

    Birds Eye Viola! is a line of 17 complete skillet meals that can be ready in minutes and delivers the quality and freshness of Birds Eye vegetables paired with nutritious and delicious proteins and starches, the company said. In an effort to encourage consumers to try the Birds Eye Viola! items, the brand has launched the following initiatives to inspire and reward fans:

  • DPS hopes to score touchdown with Chicago Bears

    LAKE FOREST, Ill. — The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

  • Hidden Valley to tout gluten-free promise on packaging

    OAKLAND, Calif. — Hidden Valley is updating the packaging on its salad dressing products to address gluten-sensitive and gluten-intolerant customers.

    The company said it now will include a "gluten-free" logo to bottles and dry packets of its Original Ranch dressing, as well as much of its Farmhouse Originals product line. Packages with the new logo are slated to appear on store shelves this summer.

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