Consumables

EAST HANOVER, N.J. — Planters has partnered with a magazine to launch a new snack aimed at men.

Planters and Men's Health announced the debut of Planters NUT-rition Men's Health Recommended Mix, a blend of almonds, peanuts and pistachios that contains 6g of protein and six vitamins and minerals per 1-oz. serving. The venture marks the first time Men's Health has partnered with a snack brand, the magazine's publisher, Ronan Gardiner, said.

SCHAUMBURG, Ill. — Thermos announced this week the launch of its latest line of drinkware and accessories designed for children ages 6 months and older.

Thermos Foogo drinkware includes Tripoli, a gray and green throwback design and Poppy Patch, a strawberry and black floral print. The BPA-free drink cups are offered in double wall vacuum insulated stainless steel and in Eastman Tritan copolymer. Foogo drinkware also features three interchangeable lid types that create 24 possible drinkware combinations, Thermos said.

BATTLE CREEK, Mich. — Kellogg's has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

ST. LOUIS — A new line of nut cluster snacks is looking to expand its market reach.

What-A-Ya Nuts?! was launched in the St. Louis market last year by Howie Sher, a fourth-generation former supermarket owner, who sought to create a brand that touted better-for-you snacking alternatives. The line What-A-Ya Nuts?! line features four varieties, including Jalapeño Hysteria, Maple Cinnamon Madness, Cracked Parmesan Pepper and Stark Raving Chocolate, and currently is available at Schnucks, along with other St. Louis-area supermarkets and specialty and convenience shops.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

CHICAGO — Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon. Respectively, Pampers generated $296 million in first-year sales, Gillette Fusion ProGlide generated $169.4 million and P.F. Chang's Home Menu generated $101.6 million. The three were the only new brands to break the $100 million barrier in year-one sales through 2011.

BOULDER, Colo. — Thanasi Foods has expanded its Bigs sunflower seeds line with a new flavor.

Bigs Hidden Valley Ranch-flavored sunflower seeds joins the Bigs lineup of salted and roasted original, Vlasic dill pickle, Bacon Salt sizzlin' bacon, Frank's RedHot buffalo wing and sea salt and black pepper flavors, the company said.

Bigs Hidden Valley Ranch sunflower seeds will hit store shelves nationwide in June and will be available 0.7-oz, 2.75-oz. and 5.35-oz. sizes.

CHICAGO — Coors Light is kicking up its sponsorship of Mexico's Primera soccer division by reaching out to Hispanic consumers with new digital efforts.

Coors Light, a U.S. sponsor of the league, said it's now giving soccer fans on-the-go access to in-depth and exclusive articles on the Primera Division, the latest scores, stats and highlights by expanding FanaticosDelFrio.com, a website that offers the league's fans exclusive content and was launched last year. Extensions of the site include: