Consumables

NEW YORK — In an effort to get adults to consume their daily serving of vegetables, Mott's has introduced a 100% juice blend.

New Mott's Garden Blend offers two servings of vegetables, as well as vitamins A and C, in each 8-fl.-oz. glass, the company said. The product is available in original and low sodium varieties.

Mott's Garden Blend is available for purchase at retailers nationwide.

IRVINE, Calif. — Dr. Sears Family Essentials has appointed a new VP marketing.

Roeya Badri Vaughan will be responsible for driving awareness and sales of the company's doctor-formulated, kid-approved line of 100% all-natural snacks, beverages and supplements.

Prior to joining Dr. Sears Family Essentials, Vaughan served as head of product marketing at Arbonne, where she spearheaded the relaunch of its flagship anti-aging skin care line, introduced a comprehensive cosmetics line and developed a breakthrough line of nutrition products.

NEW YORK — Dreyer's, which is owned by Nestlé, has introduced snack-size frozen treats.

New Dreyer's Slow Churned light ice cream now is available in snack-size cups, serving ice cream lovers half the fat and one-third less calories, the brand said. Additionally, the snack-size cups also will be available for its frozen yogurt blends line, which contains live and active cultures that may aid a healthy digestive system, Dreyer's added.

MELVILLE, N.Y. — Yogurt brand The Greek Gods announced that it has brought on a new spokesman.

"Ultra-marathon man" Dean Karnazes will represent the brand and promote its wellness benefits and great taste, the company said. Karnazes, an athlete, best-selling author and one of Time magazine's "Top 100 Most Influential People in the World," said he is a big fan of the whole-milk yogurt's "taste, texture and nutritional benefits."

SLOUGH, England — Second-quarter net revenue increased to 2.34 billion pounds ($3.83 billion) for Reckitt Benckiser, the company announced in an earnings statement Monday.

The company attributed its increases to growth in developing markets. For the quarter, RB said net revenue increased by 13% and 5% on a like-for-like basis. LFL growth excludes the impact of changes in exchange rates, major acquisitions and disposals, RB noted.

Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.


Overall, sales of ready-to-eat cereals were flat, up 0.2% in the 12 weeks ended June 12 to $1.5 billion. Of the top 10 cereals tracked by SymphonyIRI Group, only six brands experienced single-digit gains, and most were up less than 4%. The reason: rising prices, popularity of cereal bars and the convenience of bagels and toaster pastries.

NEW YORK — An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

The award, presented by Drug Store News and ECRM, was voted on by the show's attending buyers and distributors. This year's event was held in Champions Gate, Fla., from July 17 through July 20.

SUPPLIER NEWS — Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors. The Crystal Light Mocktails pair together the flavor of summer beverages with low calories, and will be available nationally in September.