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Health claims drive growth
Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.
Overall, sales of ready-to-eat cereals were flat, up 0.2% in the 12 weeks ended June 12 to $1.5 billion. Of the top 10 cereals tracked by SymphonyIRI Group, only six brands experienced single-digit gains, and most were up less than 4%. The reason: rising prices, popularity of cereal bars and the convenience of bagels and toaster pastries.
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Sheets awarded 2011 Best New Product honor at ECRM
NEW YORK — An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.
The award, presented by Drug Store News and ECRM, was voted on by the show's attending buyers and distributors. This year's event was held in Champions Gate, Fla., from July 17 through July 20.