Consumables

NORTHFIELD, Ill. — Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors.


TAMPA, Fla. — A line of all-natural, 100% juice blends has arrived in more than 290 Publix stores across four states.

CoolJuice will be available in Publix's Atlanta division, which includes stores in Georgia, Alabama, Tennessee and South Carolina. CoolJuice juice blends contain no added sugars, high-fructose corn syrup, preservatives or artificial colors or flavors.

CoolJuice was cofounded by former PepsiCo executive George Gamble.

HERSHEY, Pa. — Just one month after filling in as the interim leader of chocolate giant Hershey, John Bilbrey officially took the reigns as president and CEO of the company.

Bilbrey also was elected to Hershey's board of directors, Hershey said Wednesday. Bilbrey, who served as the company's EVP and COO until May, replaced David West, who left his post after 10 years to become the chief executive at Del Monte Foods.

PURCHASE, N.Y. — PepsiCo has donated $50,000 to the National Association of Hispanic Journalists that will be used for scholarships and internships to support Latino students pursuing careers in communications, journalism and social media.

The food and beverage company's contribution to the NAHJ will benefit a total of 15 Hispanic students with scholarship and internship opportunities.

EAST HANOVER, N.J. — First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

The latest Oreo innovation, called the Oreo Triple Double, is a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream. Oreo Triple Double cookies are hitting store shelves this summer, the company confirmed.

HACKETTSTOWN, N.J. — M&M's has revved up its partnership with NASCAR through a new promotion.

SPARKS, Nev. — A new kind of organic tea is coming to grocery stores.

Davidson's is introducing tulsi teas, which are derived from tulsi basil grown in India. Every ingredient in Davidson's tulsi teas is 100% botanical and certified organic, the company said. The teas are available in six flavors, including signature blend, pure leaves, rooibos chai, spicy green, hibiscus flower and chamomile.

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.