Consumables

TOWN OF AMSTERDAM, N.Y. — Infant nutrition brand Beech-Nut has teamed up with actress and executive producer Melissa Joan Hart to encourage consumers to help fight childhood hunger.

Through Beech-Nut's "A Jar for a Jar" program, in which consumers can share virtual jars of baby food through Beech-Nut's Facebook page, the company will match every virtual jar shared, up to 1 million jars, in a donation to hunger relief agency Feed the Children.

SHEBOYGAN FALLS, Wis. — Johnsonville has introduced a line of chicken sausage that now is available in select retailers nationwide.

The chicken sausage, which is available in apple, three-cheese Italian style and chipotle Monterey Jack varieties, provides consumers with better-for-you sausage options, Johnsonville said.

Johnsonville chicken sausage is available in 12-oz. packages for a suggested retail price of $4.49.

CHICAGO — A new report by Mintel may shed new light on the reasons why African-Americans diet.

According to the research, while 70% of African-American adults surveyed said they limit the amount and/or kind of food they eat to boost their general wellness, 52% are eating healthier to prevent or control high blood pressure and 46% said they follow a diet to maintain their current weight.

NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

HERSHEY, Pa. — Reese's has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."

GOODRICH, N.D. — A new dairy-free milk product made from cold-pressed flax oil has made its debut.

Flaxmilk is a plant-based beverage that is enriched with vitamins A, D and B12, as well as omega-3 fatty acids. One 8-oz. serving of Flaxmilk contains 50 calories and provides as much calcium as cow's milk with zero cholesterol and zero trans fat, according to Flax USA, the make of Flaxmilk.

WESTON, Fla. — H2O is celebrating the Blu-ray and DVD release of animated film "Rio" by partnering with 20th Century Fox Home Entertainment to kick off a new marketing promotion.

Beginning late summer through early fall, consumers that purchase the film will receive two free bottles of H2O's spring water at point of purchase from participating retailers nationwide.

GLENDALE, Calif. — Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.

Nestle Aguas Frescas include Jamaica and Horchata flavors. Nestle Aguas Frescas Jamaica is made from hibiscus flowers and Tamarindo — made from tamarind puree — making it an excellent source of vitamin C. The Nestle Aguas Frescas Horchata beverage is made from rice and cinnamon, and is an excellent source of calcium, Nestle USA said.

The drinks are hitting store shelves this summer.