Consumables

BATTLE CREEK, Mich. — Kellogg's has committed an additional $250,000 to disaster relief efforts in the Midwest and South, the company said.

The funds, which were donated from Kellogg's Corporate Citizenship Fund to the American Red Cross, build on the company's donation of $400,000 cash and its product commitment to hunger relief charity Feeding America to benefit disaster victims.

CAMDEN, N.J. — Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

Sales of energy shots reached $173.9 million across food, drug and mass (minus Walmart) for the 52 weeks ended April 17, representing growth of 43.5% compared with the prior year, according to SymphonyIRI Group data.

DENVER, Colo. — Molson Coors' Andrew Molson and Pete Coors have switched roles.

The brewing company said that Molson, the company's current vice chairman, has assumed the role of chairman, while Coors, its current chairman, has stepped in as vice chairman. The planned transition is consistent with the company's by-laws, which allow the chairman and vice chairman to alternate between the Molson and Coors families every two years.

CINCINNATI — An Eli Lilly executive was elected to Chiquita's board of directors at the company's annual shareholders meeting.

Chiquita said that Jeffrey Simmons, who serves as Lilly SVP and president of the drug maker's animal health division, Elanco Animal Health, brings more than 20 years of management experience to his new role on the audit committee and the food innovation, safety and technology committee.

PURCHASE, N.Y. — Mountain Dew has relaunched three classic flavors nationwide.

For those consumers that love to "do the Dew," Mountain Dew Pitch Black, Mountain Dew Supernova and Mountain Dew Typhoon will be available for a limited time as part of the brand's Back by Popular Dewmand campaign.

FLORHAM PARK, N.J. — A milk formula for babies made by Gerber Products can reduce the risk of atopic dermatitis, and Gerber has the Food and Drug Administration’s permission to say so.

Gerber said Thursday that its Good Start milk-based formulas were the first and only infant formulas to meet the FDA’s criteria for a qualified health claim. The partially hydrolyzed formula may reduce a baby’s risk of developing atopic dermatitis in the first year.

MONTREAL — PepsiCo Canada announced that its Pepsi Retro product, which made its appearance back in January in Quebec, has returned to store shelves for the summer.

Pepsi Retro is a nod to its 1980s packaging and features iconic retro graphics. Consumers will find Pepsi Retro in stores beginning this week in 355-mL cans, 12-pack cases and 591-mL bottles, Pepsi said.

RYE, N.Y. — HyDrive Energy is gearing up to debut its caffeine-free energy drink.

HyDrive Decaf is 100% caffeine- and taurine-free and contains 30 calories per 15.5-oz. bottle. The beverage is available in a Wild Peach variety.

HyDrive Energy products can be purchased in more than 30,000 retail locations in 44 states and retail for a suggested price range of $1.49 to $1.79 per bottle.