Consumables

MILAN and ATLANTA — Illy issimo has introduced two new ready-to-drink coffee-based beverages.

The caffè no sugar and mochaccino flavors were developed through a collaboration between Illycaffè and Coca-Cola. Caffè no sugar offers a 15-calorie, unsweetened version of the full-bodied blend in caffè, while 100-calories-per-can mochaccino offers coffee sweetened with Domori chocolate.

WHITE PLAINS, N.Y. — Amstel Light is focusing on its roots in a new advertising campaign.

The Bier Drinker's Light features Amstel brewers as the image and "voice" of the campaign, conveying the idea that Amstel Light is the only light beer with full "bier" taste.

The campaign, which kicked off this week, is being extended through print, online and digital ads, as well as through Facebook.

CHARLOTTE, N.C. — Snyder's-Lance is boosting its Lance Cracker Creations line with two new flavors.

New garden vegetable and parmesan herb varieties feature flavors that are baked into the sandwich cracker and feature a cream cheese filling, the company said.

Cracker Creations are larger than traditional Lance sandwich crackers and will be packaged in convenient twin packs with six twin packs per box.

MINNEAPOLIS — Malt-O-Meal announced a new program that seeks to educate consumers about how cereal packaging can affect the environment.

Through its Bag The Box initiative, the cereal brand has launched BagTheBox.com, as well as a blog devoted to the cause, which invites users to view fan-created videos and exchange ideas on sustainable packaging and green initiatives.

GLENDALE, Calif. — Butterfinger is bringing its "Nobody's Gonna Lay A Finger" tagline to life by launching a comedy-horror film that will be directed by actor Rob Lowe.

"Butterfinger the 13th" is a 25-minute short film that will premiere Oct. 13 at an undisclosed location, the candy brand said. The film tells the story of two friends seeking adventure, but warns viewers that "you can't scream with your mouth full."

STAMFORD, Conn. — Nestle Pure Life water wants consumers to keep their commitment to staying hydrated.

The brand has launched its Nestle Pure Life Hydration Movement on Nestle-PureLife.us, where participants will be asked to pledge to swap one sugared drink for water every day for one year. In return, they will receive a $1-off coupon for a purchase of Nestle Pure Life, as well as the opportunity to enter in a sweepstakes for the chance to win free water for a year.

DALLAS — Talenti has expanded its lineup of gelato flavors and has updated its product packaging with recyclable screw–on lids for all flavors.

Talenti said that its gelato lineup now includes sea salt caramel, which features Argentine caramel (dulce de leche) exclusively made for the brand; Fleur De Sel, prized sea salt from France; and tiny chocolate-covered sea salt caramel truffles mixed in with every spoonful.

LA JOLLA, Calif. — Kashi has added waffles to its family of frozen foods.

Kashi said its seven-grain waffles and blueberry waffles are free from artificial sweeteners, flavors, colors and preservatives, and contain 7 g and 6 g of fiber, respectively.

Kashi seven-grain waffles and blueberry waffles now are available in grocers' freezers nationwide.