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Lance introduces campaign targeting on-the-run moms
CHARLOTTE, N.C. — Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.
The fully integrated marketing campaign, which kicked off in mid-April and will run through June, will include a Facebook page and a microsite (MomsLoveLance.com), where consumers can access springtime fun tips, videos with Mom on the Run Burns and weekly parenting discussions.
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New energy brand melts in your mouth
NEW YORK — "A new way to do energy" has hit the market.
Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories, the company said.