Consumables

CINCINNATI Procter & Gamble's not-for-profit program is teaming up with the U.S. State Department's Pakistan Relief Fund.

PARSIPPANY, N.J. B&G Foods' Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon's cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

CHICAGO More than 3,700 products boasting a "whole grain" claim have launched in the United States since 2005, according to a new report by Mintel.

ROME, N.Y. A new brand of Mediterranean olive oil that features a pop-up pourer has hit store shelves.

Olivari premium olive oils are ideal for cooking, offering a subtle, fruity aroma and fresh flavor that reflects the authentic Mediterranean diet and provides a perfect substitute for butter, margarine, cooking fats and high-calorie dressings.

BIRMINGHAM, Ala. Parents looking to take the fright out of shopping for Halloween candy can look no further than Indie Candy, a maker of all-natural, allergen-free candy.

All of Indie Candy's products are created in a facility free of wheat/gluten, casein/dairy, tree nuts, peanuts, shellfish, fish, soy and eggs, the company said. Indie Candy offers such Halloween candy as:

AUSTIN, Texas Genesis Today has launched a new advertising campaign for its line of superfruit juices.

This multichannel campaign, which includes print, broadcast, out-of-home and online spots, will encourage consumers to rethink their usual morning glass of orange juice through bold taglines that include: "Orange Juice Had A Good Run" and "Our Juice Can Beat Up Your Juice."

OAKLAND, Calif. Liquid-Plumr has launched a specially formulated clog remover that eliminates the toughest clogs in seven minutes.