Consumables

HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York's Times Square on Monday to kick off the 2010 NFL season.

The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

PARSIPPANY, N.J. One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday the official launch of its corresponding advertising/marketing campaign.

MADISON, Wis. Lunchables is getting more wholesome with new varieties that aim to keep kids healthy.

The line expansion includes the introduction of two new varieties: chicken strips made with 100% white meat chicken, and chicken and American sub sandwich, which features rotisserie seasoned chicken and bread made with 8 g of whole grain. Both products are good sources of protein and calcium and join the Lunchables-with-water roster introduced last year that offers quality meats, cheeses and spring water, the company said.

MONTVALE, N.J. Tetley Tea's packaging now features new warm and inviting graphics associated with an enjoyable tea experience.

The new packaging can be found on retail shelves this month. The packaging update coincides with promotions and social media executions that support the brand's campaign to encourage consumers to rethink tea.

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch's last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

SILVER SPRING, Md. The Food and Drug Administration recently issued two warning letters to the Dr Pepper Snapple Group and Unilever for their respective green tea beverages, stating that the companies' nutritional claims are not in compliance with FDA regulations.

HERSHEY, Pa. Scharffen Berger Chocolate Maker has released a limited edition chocolate bar that has hints of both spices and fruit.

The new Ben Tre chocolate bar is made with cacao beans from the Ben Tre province of Vietnam, the company said. Beginning this month, the Scharffen Berger Ben Tre chocolate bar will be available on the chocolate maker's website and select retail locations nationwide.

DALLAS Kimberly-Clark's Scott Naturals brand has introduced the Smart Flush bag, a device that reduces toilet water use.