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Gildenberg to Marketplace business session attendees: Being smart helps retailers grow
BOSTON — There’s a tremendous upside for retailers and suppliers, but that upside will come from doing things differently than in years past, as well as grappling with fragmentation. Those were a few of the key messages Bryan Gildenberg, chief knowledge officer of Kantar Retail, had for attendees of Monday morning’s business session at NACDS Marketplace in Boston.
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Blog: Facebook inexpensive yet powerful marketing tool
ALBANY, N.Y. — The cost of acquiring a Facebook “liker?" Less than 13 cents per fan, according to a Media Logic blog entry posted last week. At least that’s what retailer Kirkland's spent in its pursuit of more than 200,000 Facebook surfers who opted-in on the Kirkland's page. And because the act of a Facebook user “liking” a page is posted on that person’s newsfeed, it fast becomes a case of “if you tell two friends and they each in turn tell two friends ...”