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Consumer use of natural OTCs increases
The use of homeopathic medicines as part of a self-care solution to treat such ailments as the common cold or back pain is becoming more and more commonplace through conventional channels. While a Harvard survey on the use of homeopathy published earlier this year in the American Journal of Public Health revealed that only 2.1% of U.S. adults have used homeopathy in the past 12 months, conventional outlets including Walmart, CVS Health and Rite Aid command 86.5% of the homeopathic dollar share, according to SPINSscan (powered by IRI).
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Ricola enters immunity category
PARSIPPANY, N.J. - Ricola on Thursday announced the release of Ricola Herbal Immunity Lozenges, formulated with ginseng, vitamins C, B6 and B12, to help support the immune system and fight fatigue.
"The immunity category has exploded in recent years," stated William Higgins, regional president, North America at Ricola. "We are excited to expand our product portfolio into the category and bring consumers a proactive approach to wellness."