CoverGirl’s TruBlend Skin Enhancers treat, prep skin to amplify complexions
CoverGirl is rolling out new skin enhancing primers and luminizers to its TruBlend family.
The skincare-infused products, available in varying textures and benefits, can be utilized to treat and prep skin in order to enhance complexions.
Designed to be mixed and matched, the TruBlend Skin Enhancers can be worn alone, under makeup or layered together.
[Read more: E.l.f. Skin launches bronzing drops with campaign starring Jameela Jamil]
Each product in the TruBlend Skin Enhancer Primer lineup is formulated with clean, vegan and skin-loving ingredients, and does not contain parabens, sulfates, phthalates, mineral oil or talc.
Available in four textures, the line includes the following products:
- Plush Plump: Made to plump the skin and leave a lightweight and dewy finish, it helps keep complexions hydrated while also increasing skin’s radiance through its blend of biopeptides;
- Velvet Blur: Designed to help minimize the appearance of pores for a smoother complexion, it aids in helping improve skin’s texture over time and is formulated with niacinamide;
- Cashmere Calm: Formulated to soothe skin and help neutralize redness for an even base, it contains a cushiony texture and calming formula from its blend of Centella and vitamin E; and
- Sticky Grip: Featuring a cooling gel texture that smooths and grips makeup onto the skin, it contains vitamin C and hyaluronic acid to tighten and hydrate the skin over time.
On the other hand, the TruBlend Skin Enhancer Luminizers are made with 15% glycerin and 2% squalene for all-day hydration that boosts and brightens the appearance of tired-looking skin.
[Read more: Lawless Beauty releases Pinch My Cheeks blush]
Made with a water-based and weightless gel formula and ultra-fine pearls to enhance complexions, it contains clean and vegan formulas with sheer flexible coverage that can be worn alone or mixed with foundation. It is available in two formulas:
- Gelly Opal Glow: A universal champagne for a fresh and luminous glow; and
- Gelly Bronze Glow: A warm bronze for a golden and luminous glow.
“In recent years, CoverGirl has really focused on incorporating skincare ingredients into our color cosmetics to satisfy growing consumer interest in multitasking products," said Mary Santangelo, senior vice president, CoverGirl, global marketing, at Coty. "This new product range truly delivers on its skinification promise; from blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine. No matter your skin type, texture, or tone, there’s a Skin Enhancer that offers exactly what you’re looking for!”
CoverGirl’s new TruBlend Skin Enhancer Primers and Luminizers are available wherever the brand’s products are sold.
