Crystal enriches deodorants with magnesium

Crystal is rolling out a brand new line of deodorants meant to help consumers transition from traditional aluminum-based offerings. 

New from the personal care brand is a line with magnesium, which aims to deliver users with 24-hour odor protection without the inclusion of aluminum, baking soda or corn starch.

Created to condition and be applied onto the skin smoothly, Crystal Magnesium Enriched Deodorant Sticks are suitable for all skin types, do not irritate the skin, are hypoallergenic and feature a formula that is neither greasy nor sticky, the company said.

Scents the antiperspirants are available in include lavender + rosemary, coconut + vanilla, cucumber + mint, sea salt + sage, and charcoal + tea tree oil.

Crystal Magnesium Enriched Deodorant Sticks retail for $10.99 each. Select scents have launched into Sprouts Farmers Market Stores and are set to debut at CVS Pharmacy stores on March 12. The company is planning to sell all scents on Amazon by mid- to late March.