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National digestive brands see mixed sales results
The upper gastrointestinal proton pump inhibitors segment saw a 9% decrease — national brands only — in sales in multi-outlets for the latest 12 months compared with the previous year, with losses primarily driven down by large decreases at Procter & Gamble’s Prilosec OTC (-13%) and for GSK Consumer Heathcare’s Prevacid (-15%).
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Antacids drive dollars as PPIs open to store-brand competition
NEW YORK — Last month, the last of the branded proton-pump inhibitors was opened to store-brand competition as Perrigo brought a Nexium 24HR equivalent to market. Speaking with analysts, Perrigo president and CEO John Hendrickson expected private label to grab at least a 25% share of the $300 million in Nexium 24HR sales. “It’s been three years without having a store-brand equivalent to Nexium,” Hendrickson said. “We have the other PPIs in our portfolio, but not that.”