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Antacids drive dollars as PPIs open to store-brand competition
NEW YORK — Last month, the last of the branded proton-pump inhibitors was opened to store-brand competition as Perrigo brought a Nexium 24HR equivalent to market. Speaking with analysts, Perrigo president and CEO John Hendrickson expected private label to grab at least a 25% share of the $300 million in Nexium 24HR sales. “It’s been three years without having a store-brand equivalent to Nexium,” Hendrickson said. “We have the other PPIs in our portfolio, but not that.”
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Need for fiber supplements booms
NEW YORK — As many as 16% of those Americans who take supplements actively take a fiber supplement, according to the Council for Responsible Nutrition 2016 Annual Survey on Dietary Supplements. And usage skews younger — 21% of adults between the ages of 18 and 34 years old who supplement take fiber, compared to 9% of adults over the age of 55 years who take a supplement.