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Digestive

Nexium 24HR tops IRI's 2015 New Product Pacesetters list
CHICAGO – Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. The top-selling 200 new brands captured cumulative year-one sales of more than $6.5 billion across IRI’s multi-outlet geography.
Gaining mass appeal

Prilosec OTC, Taste of the NFL partner to donate meals
Nexium 24HR sells well on promotion
Nexium set to gain antacid market lead
Probiotics shares category spotlight
GSK keeps TUMS top of mind with new #TUMSworthy tour
McNeil Consumer partners with Food Network's Ted Allen on Pepcid promo
Infirst Healthcare obtains exclusive marketing rights to pair of digestive brands
Larry the Cable Guy teams with Prilosec OTC on monster truck sweepstakes

CINCINNATI — Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

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