Dove creates its first refillable deodorant

Dove is going environmentally friendly.

The personal care brand is rolling out its first refillable deodorant.

Created to help consumers rethink the disposable products bought and used on a daily basis, Dove is looking to aid in the fight towards plastic waste by turning a throwaway item into something different, the company said.

To aid in the creation of this project, as well as on its sustainability efforts, the brand consulted with Plastic Planet, an organization that looks to inspire the world to “turn off the plastic tap.”

“Our refillable deodorant represents a new, more sustainable way of consumption – reinventing the daily deodorant for a planet in crisis,” says Augusto Garzon, Dove global vice president of deodorants said. “Thanks to this sleek, minimalist design, we’ve created something that is more sustainable and more desirable.”

Featuring a sleek, minimalist aesthetic that also keeps the use of raw materials to a minimum, the refillable deodorants are made from durable stainless steel, can withstand a force of nearly 900-lb. in weight, and are packaged in 100% FSC-graded paper from well-managed forests, the company said.

In addition, to keep its formulas fresh and hygienic, Dove is using 54% less plastic than its regular stick pack of deodorant, and 98% of the plastic used is made from recycled plastic.

All of the refills in Dove’s refillable deodorant contain its aluminum-free formula, which provides 48-hour odor protection, and are available in three scents — cucumber and green tea, coconut and pink jasmine, and sensitive.

Each refillable deodorant starter kit comes with one stainless steel case and one refill. Following that, consumers can purchase refill kits that contain two deodorant refills, the company said.