Dove enters children’s category with Kids Care

Dove is expanding its portfolio of personal care products with a brand-new line.

Kids Care is the latest launch from the brand, which consists of a collection for children that embody its products with colors, textures and fragrances that were designed specifically for this demographic, the company said.

Featured products in the line include:

• Kids Care Bubble Bath, which is tear-free and contains a hypoallergenic formula. Available in coconut cookie and cotton candy scents, it is made with skin-natural ingredients, and does not contain sulfates, parabens or phthalates;
• Kids care Foaming Body Wash, which lathers onto the skin and can be used daily. Available in coconut cookie, cotton candy and berry smoothie scents, it features a hypoallergenic formula that has been dermatologist and ophthalmologist tested; and
• Kids Care Slime Wash, which can be used by applying a small scoop onto wet hands and lathered onto the body for a gentle clean. Available in berry smoothie, it features a hypoallergenic formula that has been made with skin-natural ingredients.

In addition, each product part of the Dove Kids Care collection is part of its Self-Esteem Project, which means that it will include positive affirmations for kids to say every day, as well as illustrations and access to interactive content from the platform.

The Dove Kids Care collection will be available at Target and online throughout this month.