Every Man Jack’s ‘Still Smell Good’ campaign highlights its deodorant

Every Man Jack is making a case for its naturally derived outdoor-inspired deodorant products with a new national campaign. 

The brand has rolled out its “Still Smell Good” initiative, which was created with ad agency Party Land, and takes a humorous look at how the outdoorsy protagonist still smells good after partaking in several strenuous activities. 

“In our ‘Still Smell Good’ campaign, it’s not just about having a good time and sharing laughs; we’re also focused on earning consumer trust in our clean deodorants,” explained Ellie Off, VP of marketing. “In a category where confidence means everything to our consumers, our campaign showcases how Every Man Jack deodorant offers dependable odor control combined with rugged, outdoorsy scents for unbeatable effectiveness. Through a series of hilariously memorable events, we drive this message home, fully embracing the personality and humor that Party Land has helped infuse into our brand to resonate with our core audience.”

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Through the strategic use of comedy and original music, the brand looks to not only connect with the audience but also reinforce its growth in the male grooming category, which follows an increase of its deodorant sales by 35% year over year, the company said. 

“The most effective comedy is inspired intrinsically from the product. In this case, Every Man Jack’s deodorant lasts a crazy long time and comes in great smells. Duration: Still. Scent: Smell good. ‘Still smell good’ was the simplest way to describe the benefits, so we married it with the brand’s unique sense of humor, and then said it over and over and over—just banking efficacy points,” said Matt Heath, Co-founder & Chief Creative Officer, Party Land. 

Every Man Jack deodorant is available for purchase online via its website and Amazon, as well as in-store at such retailers as Target and Walmart.