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While Sephora and Ulta duke it out for a greater share of the mainstream beauty market, Credo is elevating the beauty experience with clean, natural products, beautiful packaging and just the right amount of service without seeming intimidating or out-of-touch. 

Yahoo News asked Credo’s founder Shashi Batra for a crash course on what makes the store so special.

SAN FRANCISCO -- Beauty retailer Sephora is marking a major milestone by opening its 400th store.

BOLINGBROOK, Ill. -- Loyalty program membership and same-store sales continue to fuel growth at Ulta Beauty, which posted blockbuster earnings in the second quarter.

MADISON, Wis. -- Kohl's has finished the rollout of enhanced beauty departments across its entire store footprint as the retailer focuses on health and wellness products as a key driver for sales in its existing stores.

NEW YORK -- As consumers continue to emphasize health and wellness, natural body oils are emerging as a key product.

Skin care brand Trilipiderm has launched Ultra-Hydrating All-Body Oil, a 100% natural serum (and rich in olive-derived squalane) that is extremely light and replenishing. 

TORONTO -- Sephora is opening its first Beauty TIP Workshop concept store in Canada.

The new Sephora Yorkdale is one of four stores in North America to feature the 'Teach, Inspire, Play' concept, where digital technology and services fuse.

The retailer says it plans to conduct a year-long market intensification in the greater Toronto area, the newly renovated 9,146 square foot expansion of the Yorkdale store has been reimagined as a next-generation environment that is rooted in discovery and innovation.

NEW YORK -- L'Oréal USA has joined the ranks of the EPA's Green Power Partnership, which recognizes the company as one of the nation's leading green power users.