How Credo plans to disrupt the beauty industry

Beauty blog Bond En Avant spoke to beauty industry veteran Annie Jackson, formerly of Sephora and Estee Lauder and now head merchant at Credo Beauty, about how the retailer plans to change the way women shop and think about skin care and makeup.

Jackson provided a glimpse into the brand’s dedication to sniffing out the creme-de-la-creme in luxury and green beauty products; what shifts are happening in the natural beauty landscape; and where her drive stems from. 

Read the interview by clicking here.