Fine’ry celebrates 1st anniversary with 7 new fragrances
Fine’ry is celebrating its first anniversary by adding not one, but seven new fragrances to its roster.
Guided by the intention of making the traditionally exclusive world of fine fragrance more accessible to all, each scent is developed by renowned master perfumers, crafted from the highest quality ingredients and designed to evoke emotion with every spray, the company said.
"When developing the seven new Fine’ry scents, we were inspired by the latest trends and newest ingredients happening in fragrance. We wanted to create more unique sensorial experiences—from decadent pistachio to exotic woods and comforting skin scents. With this launch, we've expanded our collection of artisanal perfumes and entered into new olfactive spaces,” said Dana Steinfeld, senior vice president of brand incubation and product innovation at Maesa.
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The new fragrance launches include:
- Without a Trace: Evokes feelings of nostalgia, safety and solace found in a loved one, and contains notes of fresh neroli blossom, cedarwood and suede musk;
- Pistachio Please: Created to offer a moment of pure indulgence, it features a blend of pistachio milk, vanilla and tonka bean scents;
- The New Rouge: Designed to help users lose themselves in a fantasy, it features notes of golden saffron, amber resin and sandalwood;
- Madame: Transports users to Paris, contains notes of crème de cassis, velvet orris and patchouli;
- Born to Empress: Evokes memories of a morning stroll through a garden, contains notes of pink rhubarb, damask rose and cypress wood;
- Mysterious Nomad: Transports users to a place of awe, contains a blend of bergamot, black pepper and hinoki wood; and
- Mystic Fig’ures: Evokes memories of a sun-drenched beach, contains notes of Mediterranean fig, ocean air and salted sage.
[Read more: DKNY adds Orchard St eau de parfum to Be Delicious collection]
“After the phenomenal success of the launch of Fine’ry last year, we're excited to continue building our fragrance offering at Target by adding seven new fragrances in eau de parfum and body mist formats to the existing Fine’ry assortment,” said Piyush Jain, Maesa CEO. “At Maesa, our goal is to find ways to meet the unmet consumer needs, and making luxury, high quality fragrances accessible delivers on this promise.”
Fine’ry is exclusively available at Target stores nationwide and on Target.com.
