Fragrance

NEW YORK -- A new beauty product is hitting the fragrance shelves soon, but it's not a fragrance.

FragranceLock is a finishing spray that aims to give fragrance longer lasting staying power via a breathable mesh on the skin decelerating fragrance's natural evaporation cycle making fragrance last longer. According to FragranceLock, testing demonstrated that the product helps perfume last for up to 12 hours or longer.

Sephora is re-launching its private label collection and driving mobile sales with a series of new digital features on its websites and apps that help shoppers whittle through thousands of makeup and beauty tools to find what they're looking for. (Adweek)

WASHINGTON -- Seventeen years after its founding, beauty retailer Bluemercury has opened its 100th store, and this time the retailer has gone bigger.

The store in Savannah, Ga., hosted a grand opening celebration event that took place on July 21, hosted by Bluemercury founders Marla and Barry Beck. Bluemercury Savannah, at approximately 2,400 square feet, marks Bluemercury’s foray into a larger store size retail format. 

CITY OF INDUSTRY, Calif. -- Markwins Beauty Brands has launched a restructuring of its corporate leadership team just several weeks after the company named a new COO. 

Recently named COO Bill George has promoted key employees among Markwins’ beloved brands. These promotions include:

NEW YORK -- Coty announced Thursday that Camillo Pane will take over as CEO in October, after the company's acquisition of Procter & Gamble's beauty business is complete.

Bart Becht, currently interim CEO and chairman of Coty, will continue to serve as the chairman of Coty’s Board. Pane currently holds the position of EVP of Coty’s Category Development and is a member of the Coty Executive Committee.

FREMONT, Calif. -- Perfect365, the free makeup and beauty app with more than 80 million users, has added a new feature in which users can browse styles and try on makeup looks from their favorite YouTube and Instagram artists.

LONDON and ROTTERDAM, Netherlands -- Unilever has acquired Dollar Shave Club in a deal said to be worth about $1 billion, gaining a firmer foothold in the burgeoning market for male grooming products.

Unilever announced lat Monday that it had signed an agreement to purchase Dollar Shave Club. Founded in 2012 and headquartered in Venice, Calif., Dollar Shave Club has grown into a full male grooming business that has transformed the shaving category with its lifestyle brand empowering 3.2 million members. 

Barnes & Noble's new beauty venture, a store-within-a-store called The Glossary, has expanded across the country, with a mix of upscale and drug store beauty products.

The Glossary is a store-within-a-store concept that Barnes & Noble College describes as a “dynamic shopping environment that offers students the opportunity to explore, sample and purchase a wide variety of mass and prestige beauty products.”