Fragrance

SAN FRANCISCO -- Just in time for summer's long days full of sun and sand, Method is launching a new product to help consumers beat the heat.

Method Products has unveiled a new line of gel body wash. Enriched with avocado extract + vitamin E, the biodegradable formula lathers into velvety suds. Boasting four vivid fragrances—including longtime hand wash favorites waterfall (blue), green tea + aloe (green) and mandarin mango (orange) plus new addition lilac blossom (purple)—refreshing body wash is now available for $5.99 at Target and target.com.

SAN FRANCISCO -- Private equity firm VMG Partners has sold a rapidly growing brand of personal care for families to SC Johnson. 

Founded in 2004, Babyganics is a lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.

TORONTO -- Celebrity makeup artist Charlotte Tilbury is adding a fragrance to her beauty product portfolio.

Tilbury announced she is launching Scent of a Dream in August. Kate Moss has signed on to be the scent's beauty ambassador.

"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Tilbury said. "I believe consumers can use Scent of a Dream to create an emotional pathway."

WASHINGTON – With increases in consumer spending expected to remain solid during the remainder of the year, the National Retail Federation on Tuesday increased 2016 retail sales projections by 30 basis points to 3.4% over last year.

Online and other non-store sales, which are included in the overall figure, are expected to increase 7% to 10% year-over-year rather than the 6% to 9% percent forecast earlier.

NEW YORK -- A new beauty product is hitting the fragrance shelves soon, but it's not a fragrance.

FragranceLock is a finishing spray that aims to give fragrance longer lasting staying power via a breathable mesh on the skin decelerating fragrance's natural evaporation cycle making fragrance last longer. According to FragranceLock, testing demonstrated that the product helps perfume last for up to 12 hours or longer.

Sephora is re-launching its private label collection and driving mobile sales with a series of new digital features on its websites and apps that help shoppers whittle through thousands of makeup and beauty tools to find what they're looking for. (Adweek)

WASHINGTON -- Seventeen years after its founding, beauty retailer Bluemercury has opened its 100th store, and this time the retailer has gone bigger.

The store in Savannah, Ga., hosted a grand opening celebration event that took place on July 21, hosted by Bluemercury founders Marla and Barry Beck. Bluemercury Savannah, at approximately 2,400 square feet, marks Bluemercury’s foray into a larger store size retail format. 

CITY OF INDUSTRY, Calif. -- Markwins Beauty Brands has launched a restructuring of its corporate leadership team just several weeks after the company named a new COO. 

Recently named COO Bill George has promoted key employees among Markwins’ beloved brands. These promotions include: