With full brows and smoky eye looks taking center stage, making eye makeup pop is a more complicated process than ever, but retailers and suppliers are growing their eye makeup offerings to meet shopper demand.
The strategic round of funding was led by Reckitt Benckiser, with additional investments coming from McKesson Ventures, Sealed Air and the Emerson Group.
Markwins is expanding its beauty portfolio by acquiring Pro Artistry brand Lorac Cosmetics, which was founded by professional makeup artist Carol Shaw.
John Connelly, the former managing director and partner at Sterling-Rice Group, was named the new vice president of marketing and innovation of Scott’s Liquid Gold.
Jelly Belly Candy Cones feature an assortment of miniature replicas of ice cream cones and come in vanilla, chocolate, strawberry, mint chip and orange sherbet flavors.