Front End

Wunder2 Cosmetics and YouCam Makeup have launched a web consultation mode that features facial recognition and skin tone matching, which provides consumers with true-to-life virtual product try-ons.

In partnership with Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom, Doritos' Jurassic Doritos chip will donate its winning bid to the American Red Cross to help those affected by the volcanic events in Hawaii.

According to the new TotalSocial Ranking from Engagement Labs, Bath and Body Works, Ulta and Sephora have claimed the top three spots, when it comes to increasing brand performance through both face-to-face and social media conversations.

In the first installment of the Your Hair Talks, Make a Statement campaign, actress Camila Mendes discusses her hair evolution, must-have John Frieda products and future career aspirations.

Shay Mitchell's first ad for Buxom will launch in July and she also is to actively collaborate with the brand on developing creative content, social media campaigns, new products and shade ideations, the company said.

With full brows and smoky eye looks taking center stage, making eye makeup pop is a more complicated process than ever, but retailers and suppliers are growing their eye makeup offerings to meet shopper demand.

The new Jumbo Donettes come in glazed and chocolate iced with sprinkles, and are individually wrapped in a resealable tub for an added layer of freshness and easy storage, the company said.

Cosmoprof North America announced the launch of Beauty Pitch Angles, which is aimed towards bringing private equity and venture capitalists together with the latest beauty industry innovators.