Out-of-stocks represent a significant missed-sales opportunity across both cough-cold categories and those ancillary categories people buy into when they're feeling a cold or flu coming on.
The Los Angeles-based company will be expanding its retail availability with Big Geyser, an independent non-alcoholic beverage distributor in the metro New York area.
The hair care line's Smooth Spray will now be known as the Leave In Conditioner, which contains heat protection and moisture to help detangle and condition tresses.