Front End

Thanks to a confluence of factors the category, formerly reserved for health food stores or upscale natural retailers like Whole Foods Market, is quickly moving into traditional mass retail outlets.

Color&Co’s “See Yourself in Color,” which is powered by ModiFace allows users to virtually sample various hair colors before picking out a shade.

As more affordable sexual wellness products, including toys and gels, are hitting the marketplace and taboos on selling these items in mainstream stores fade away, mass retail could be ready to compete with adult novelty stores.

Crayola helped Kraft turn its Macaroni & Cheese boxes into a blank canvas for kids to create, draw and color, the companies said.

The Prevacid 24HR brand and generic had a market value of approximately $57 million for the most recent 12 months ended August 2019, according to IQVIA.

At the Groceryshop event, Stephanie Lundquist, executive vice president and president of food and beverage at Target, said the company doesn’t want its business merely to be functional and transactional.

Primal Kitchen launched a collection of pasta sauces, which include tomato basil marinara, roasted garlic marinara sauce, no-dairy alfredo sauce and no-dairy vodka sauce.

Campbell’s Chunky soup is teaming up with NFL stars Dak Prescott and Saquon Barkley for its “Champions of Chunky,” campaign.