Front End

Essentia Water debuts ‘It Might As Well Be You’ campaign

Essentia Water's “It Might As Well Be You” campaign demonstrates the power of resilience, the company said.
Purina, Ree Drummond dive into the dog treat space

The Pioneer Woman Dog Treats collection contains 9 different snack flavors in three categories — crunchy, meaty and chews.
Welly launches premium bandage, first aid collections

Welly's collection of products include bandages, first aid tools and ointments packaged in recyclable tins that come in a range of prints, patterns and color palettes.
Peach & Lily, Opening Ceremony bring clean beauty to shoppers

The PeachxCeremony collaboration is part of the beauty brand’s continued effort to introduce its unique formulas to a broader range of consumers, the company said.
Hyland's rolls out Baby Oral Pain Relief tablets at additional retailers

Hyland’s Baby Oral Pain Relief tablets are now available at Walgreens and additional Walmart stores.
Olivio adds California olive oil to its products

Olivio's collection of butter and margarine spreads is now sourcing all of its olive oil from California.
Fred’s to shutter 159 stores

Fred’s plans to close 159 stores by the end of May, with the liquidation sales starting on April 11.
Rael brings its feminine care products to Target shelves

Rael's organic cotton pads, organic cotton pantyliners and natural foaming feminine wash can be found on digital and physical Target shelves.

Giant Eagle piloting robots in select locations