General Merchandise

WILTON, Conn. — All laundry detergent, a brand from Sun Products, announced the extension of All mighty pacs with the introduction of All mighty pacs OXI. The pre-measured doses aim to simplify laundry by treating tough dirt stains in a single-dose pac, the company said.

MEMPHIS, Tenn. — Fred's Super Dollar will be exiting a number of front-end categories — including footwear, televisions/home theater and select home furnishings — in an effort to expand seasonal, health, beauty, pharmacy and OTC, in line with reconfiguration plan strategies, Fred's CFO Jerry Shore told analysts Thursday. 

MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.

The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.

WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company's all free clear detergent. 

CINCINNATI — Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home.

FARMINGTON HILLS, Mich. — Living Essentials, distributors of 5-hour Energy shots, announced that it is sponsoring Mexican soccer star Oribe Peralta, striker for the Mexican National Team and MX Santos Laguna team. This marks the first time 5-hour Energy has worked with a professional soccer player.

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the launch of the limited-edition Peeps Marshmallow Chicks candle. The new scent takes inspiration from the colorful Peeps spring candy.

ORLANDO, Fla. — Bayer HealthCare LLC Animal Health division on Wednesday launched eight flea and tick treatments and control solutions, which are to be sold at pet specialty retail stores. The announcement was made at Global Pet Expo, the pet industry's largest annual trade show.

Four of the new products — Advantage Treatment Spray for dogs, Advantage Treatment Spray for cats, Advantage Treatment Shampoo for dogs and Advantage Treatment Shampoo for cats — aim to give pet owners an array of options for pest treatment.