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IRI: Consumers beginning new year with conservative outlook
CHICAGO — After a year of sluggish economic growth in 2013, it is no surprise that consumers are beginning the new year with a conservative outlook. An IRI MarketPulse survey released Wednesday found that shopper sentiment dropped in fourth quarter 2013, and this gloomy attitude is spilling over into 2014 across all age groups.
It is particularly evident among millennials, who reported a 10-point decline since third quarter 2013 and have consistently struggled since the economic downturn began.