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Telebrands rolls out duster
FAIRFIELD, N.J. — Telebrands is bringing the popular Sticky Buddy roller product to retail in early May. The lint and dust remover has had strong direct-to- consumer sales. In its first two weeks on the JW Greensheet industry report of the top 75 traditional direct response spots, the product climbed to the No. 2 position — a rate that is “extremely rare,” according to Greensheet publisher John Kogler.
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AHAA: CPGs, CPG-based retail companies that reach out to Hispanic market see higher revenue growth
MCLEAN, Va. — Consumer packaged goods brands that dedicate a share of their overall marketing resources to the ever-growing Hispanic market prompted about one-third of their overall revenue growth, according to a study from the Association of Hispanic Advertising Agencies.