General Merchandise

WILTON, Conn. — Wisk has expanded its portfolio to include a new line of detergent.

Wisk Deep Clean is a new formula that contains a unique and patented blend of MicroCleaners that is designed to eliminate stains that typically are left behind by detergents, such as body oils and sweat. The Wisk Deep Clean portfolio includes five varieties:

• Wisk Deep Clean original cleans beyond visible stains, attacking the trapped body oils and sweat;

ARDMORE, Pa. — Laundry detergent brand Dropps is expanding to include fabric softener.

The company, known for its convenient toss-and-go system, has brought the same concept to its new fabric softener pacs, which are convenient in-wash softeners and scent boosters that soften, scent and protect clothes.

Dropps fabric softener pacs can be used in all washers and are available in lavender, orange blossom and wild orchid scents. Dropps said the product will be launched next month.

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

CINCINNATI — Procter & Gamble this week launched Tide Pods, a three-chamber liquid unit dose detergent.

Drawing inspiration from innovation in such areas as industrial design and technology, Tide Pods were designed to bring laundry in line with other innovations that have enhanced consumers’ daily lives, P&G said.

MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

“Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”

LOS ANGELES — 20th Century Fox Home Entertainment and Fox Searchlight are bringing one of the most talked about films of 2011 to retail.

"Shame," directed by Steve McQueen and starring Michael Fassbender and Carey Mulligan, will arrive on Blu-ray combo pack. The combo pack features a high definition Blu-ray that includes special features — including a behind-the-scenes look at McQueen’s groundbreaking vision with exclusive extras and featurettes — a DVD version of the film and digital copy.

SAN FRANCISCO — The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

Henkel announced it will work with Pereira & O'Dell's creative and strategy departments to develop TV, print, out-of-home and digital assets including social and mobile efforts.

HOLLYWOOD, Calif. — The latest edition of the "Mission: Impossible" franchise is making its Blu-ray and DVD debut on April 17 from Paramount Home Media Distribution.

"Mission: Impossible - Ghost Protocol" will be available in a limited-edition three-disc Blu-ray/DVD combo pack, which includes more than two hours of special features. The film also will be available as a two-disc Blu-ray/DVD combo pack and as a single-disc DVD.