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New electronic learning toys featuring Scooby-Doo to launch this summer
NEW YORK — Oregon Scientific has introduced a new line of Scooby-Doo-themed personal electronics, thanks to a licensing agreement with Warner Bros. Consumer Products.
The lineup of electronic learning toys include the the Scooby-Doo Magic Laptop, Scooby-Doo Secret Pocket Learner, and Scooby-Doo Mystery Learner, which will be released this summer. Each of the items provide on-the-go play, reinforcing vocabulary, logic, numbers, memory and creativity, Oregon Scientific said.
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SymphonyIRI Group: Focus on in-store merchandising continues to bear fruit
CHICAGO — According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail. In 2011, 47% of consumer packaged goods categories enjoyed increased merchandising support, including displays, feature ads, feature and display combined, and price reduction only.