General Merchandise

CINCINNATI — Fabric softener brand Bounce has teamed up with a hit Off-Broadway show to underscore the role of black clothing in a woman's wardrobe.

Through its partnership with "Love, Loss, and What I Wore," Bounce will engage women across the country in a conversation about what black clothing means to them and how it helps them to look and feel their best. The partnership is based on the idea that “nothing will ever be the new black,” a line said in the play.

OAKLAND, Calif. — Clorox has partnered with Spanish television network Vme in an effort to encourage germ prevention among Hispanic consumers.

SOUTH DEERFIELD, Mass. — A new collection of contemporary candles has entered the market.

Yankee Candle said its Pure Radiance collection is made of a custom soy wax blend and features an all cotton wick that provides a consistent burn and a wide, radiant flame, by featuring patent-pending LumiWick technology. The line features 12 new scents, including After Dark, Emberlight, ice crystal, denim, lavender chiffon, beachfront, petals, key lime, nectar, grapevine, creme brulee and cinnamon scone.

RACINE, Wis. — Glade has introduced its Expressions collection, a line of fragrances that cater to consumers' personal style.

CVS Caremark is reinventing pharmacy and unlocking the full potential of its distinctive model. The company is doing this by capitalizing on what Larry Merlo, president and CEO, has referred to as “integration sweet spots,” which are capabilities unique to CVS Caremark’s integrated model. In this issue of DSN, we explore what we believe are 10 keys to driving growth across CVS' network and transforming the retail health landscape.

DALLAS — Huggies has introduced its new branded YouTube channel, which is designed to give parents the opportunity to show off their active babies' unique moves.

CHICAGO — SymphonyIRI Group on Thursday identified the executives sitting on its new board of directors, including the naming of Lawrence Benjamin as chairman.

A 25-year veteran, Benjamin most recently held several executive positions at Royal Ahold, including CEO of U.S. foodservice, COO of Ahold's U.S. retail businesses, EVP and a seat on the company's global board. Previously, he was CEO for NutraSweet and president of the frozen meals division of Kraft. Benjamin currently is a senior adviser at New Mountain Capital.

ROCHESTER, N.Y. — After weeks of speculation, Kodak and its U.S. subsidiaries officially filed voluntary petitions for Chapter 11 business reorganization.