-
Jordan Stanley joins Ideavillage
WAYNE, N.J. — A leader of the "As Seen on TV" consumer goods category has appointed a new EVP marketing.
Ideavillage Products said Jordan Stanley, a former executive at Y&R Worldwide, will serve as EVP marketing for the company, overseeing the company’s marketing and new product positioning efforts, as well as manage its Direct Response TV initiatives under Ideavillage CEO Anand “Andy” Khubani.
-
Portable takes a go at battery sector
Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.
“This year, we expect overall revenue for primary alkaline batteries to decline about 3% as fierce competition among manufacturers continues to pressure pricing for round cells,” said Tim Doyle, a Consumer Electronics Association spokesman.