General Merchandise

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

LAS VEGAS — Case-Mate has brought its latest collection of mobile and tablet accessories for spring to the Consumer Electronics Show in Las Vegas.

The new lineup includes such items as the Phantom, a triple-layered, two-piece iPhone 4/4S case, Brazil collection of animal print cases, a chic leather case from the Kayla collection and the Snap cover, which features a rapid-deploy, built-in kickstand.

The entire 2012 spring collection of mobile and tablet accessories range from $30 to $160.

ROCHESTER, N.Y. — Kodak is looking to transform into a digital enterprise by going back to basics.

The company, which has been the subject of focus in the bankruptcy rumor mill, said it has implemented a new business structure that will increase productivity, reduce cost and allow it to deliver sustainable profitability and value to stakeholders. As part of the changes, Kodak has consolidated three units into two, which now are called the commercial segment and the consumer segment.

LAS VEGAS — Kodak is debuting its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.

EAST AURORA, N.Y. — Fisher-Price is introducing a new device that allows preschoolers to watch television shows on the go.

NEW YORK — The Global Market Development Center earlier this week announced the association will be "flip-flopping" its two annual marketing conferences with the Health Beauty Wellness event moving to a spring time frame and General Merchandise event moving to a fall time frame, beginning in 2013.

RACINE, Wis. — Ziploc has tapped chef and television personality Rachael Ray for a two-year initiative that is designed to help consumers give their food and diets a "freshness makeover."

The Great American FreshOver Project, Ziploc parent company SC Johnson said, was designed to provide families the tools they need to keep their diets full of fresh, healthy foods every day. The initiative includes:

UNIVERSAL CITY, Calif. — Thinkway Toys will launch a new line of toys based on the follow-up animated film to "Despicable Me," Universal Partnerships and Licensing and Illumination Entertainment announced.

Thinkway Toys was granted a master global toy license for the release of animated film, "Despicable Me 2," and will develop a wide variety of toys featuring the minions and other key characters, including interactive toys, figures, plush, dolls, playsets, vehicles, role play and novelty items, UP&L and Illumination Entertainment said.