General Merchandise

October sure was a busy month for news in the drug channel. It began in earnest on Oct. 1, the day CVS’ new president officially began his new job. Before the month was over, CVS’ chief merchant left to become president of Family Dollar, and his responsibilities would be carved up between three key executives.

NEW YORK — Fitness expert and personal trainer Jari Love is set to release the latest "Get Ripped!" workout product.

The "Get Extremely Ripped! 1000 Hardcore!" DVD, which emphasizes Love's new hardcore workout, is comprised of 5-minute cardio with 3-minute strength training segments. The entire workout can be done as a full hour or broken up into two 30-minute sessions. The DVD is slated for release in time for the holidays, the company said.

MOUNT ARLINGTON, N.J. — Mars Retail Group is introducing M&M's gifts in time for the holidays.

The lineup for the 2011 holiday season includes such products as:

• Nine holiday-themed inflatable yard decorations developed by MRG and Gemmy Industries Corp., which carry a suggested retail price range from $29.99 to $79.99;

• Shakerz, also developed by MRG and Gemmy Industries Corp., are animated M&M's characters that shake and play holiday music carry a suggested retail price of $9.99;

CINCINNATI — Swiffer has kicked off a new promotion that encourages consumers to show off rooms in their home that meet a new standard of clean.

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

Jordan Pine, president of SciMark Corp. anticipated solid sales in comfort products (Ahh Bra, Miracle Socks), restoration products (Furniture Fix repair system, Flex Seal liquid rubber) and trend products (Snap-On Feathers).

ST. LOUIS — Energizer’s new flameless candles give consumers a new way to light their homes. Energizer’s Glas flameless candles have the warm glow and realistic flicker of a traditional candle, but offer safe, functional and efficient LED lighting. The flameless candles have four-hour timers and can be used throughout the house.


Mini collectibles and collectible trading cards are hot segments in the toy market. They are “on point with what kids want, aren’t expensive and keep kids coming back,” according to Adrienne Appell, a representative for the Toy Industry Association.


Bubble Bobble
The 2-liter Bobble jug is designed to replace water filtration pitchers that requently take up way too much space in the refrigerator.
Price: $29.99
WaterBobble.com