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Lighting up sales during holiday season
Candles become a key general merchandise category later in the year — 35% of candle sales in the United States occur during the fourth quarter. Fall decorating, Thanksgiving and holiday gift-giving drive sales, according to a representative from the National Candle Association.
Holiday candle sales have been strong even in a tight economy, since they are a relatively inexpensive indulgence. Traditional cinnamon, berry and evergreen are key scents for the holidays; vanilla is most popular year-round.