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Study: Online marketing drives 21% in-store sales lift
RESTON, Va. — Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.
According to the report, 5-of-every-6 online campaigns generated a positive sales lift among exposed households. Approximately 70% of campaigns generated a double-digit sales lift, and more than 40% generated lifts of at least 30%.
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Kodak announces enhanced Facebook app, kiosk software
ROCHESTER, N.Y. — Eastman Kodak Co. announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products.
The enhanced Facebook application is the flagship feature of the new Kodak Picture Kiosk software version 5.0 currently being rolled out to retailers worldwide, the company said.