General Merchandise

RACINE, Wis. — SC Johnson's glass cleaner brand is marking a milestone: its 75th birthday.

HACKENSACK, N.J. — Napp Technologies has introduced its Soft & Shield moisturizing sanitizer.

Soft & Shield is a nontoxic, scented moisturizing lotion that serves as an invisible protective glove over the hands. Soft & Shield provides at least four hours of protection and kills 99.99% of harmful germs and bacteria, Napp Technologies said.

BEVERLY HILLS, Calif. — Anchor Bay Entertainment will release the latest “Wow! Wow! Wubbzy!” DVD on Jan. 3, 2012.

ST. LOUIS — Energizer has rolled out a new mobile marketing campaign on Apple's iAd network to emphasize its partnership with the VH1 Save The Music Foundation.

MORRISTOWN, N.J. — Bayer HealthCare's Rid brand is taking its battle beyond lice with the introduction of Rid home lice, bed bug and dust mite spray.

"Rid is a household name for moms and healthcare professionals, who have dealt with lice, but the same active ingredient that can kill lice and their eggs can now be used for bed bugs," Bayer HealthCare VP U.S. marketing and new business development Barton Warner said.

SAN ANTONIO — Rockin' Green has expanded its lineup of cleaning products with two new items.

The company debuted Melody, an odor neutralizer and air freshener room spray, and Groupies, the brand's new dryer balls that are made with such natural materials as reclaimed potato starch, at the 2011 ABC Kids Expo. The products will make their retail debut in October.

NEW YORK — At this year’s Clinton Global Initiative, Procter & Gamble unveiled three new initiatives that will benefit families around the world.

P&G said the sustainability investments reaffirmed the company's "commitment to responsible growth." This year's initiatives include:

NEW YORK — A portable, personal water filter now is available to consumers in the United States and Canada for the first time.