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General Merchandise

  • Train2Cheer comes to DVD

    RIVER EDGE, N.J. — A new strength and conditioning program designed specifically for cheerleaders and dancers has made its way to DVD.

    Train2Cheer offers a workout that is designed to increase cardio and muscular endurance, resulting in stronger cheer and dance performances. Train2Cheer is set to high-energy music and is hosted by its creator, Stacey DelPreore.

    Train2Cheer, which includes a 60-minute workout video and bonus CD soundtrack, retails for $19.99.

  • 'Mad Men' costume designer adds Downy Wrinkle Releaser spokeswoman to résumé

    ATLANTA — "Mad Men" costume designer Janie Bryant has been tapped as the latest spokeswoman for Downy Wrinkle Releaser.

    In her role as brand spokeswoman, Bryant will be developing a guide on fabric care and will provide tips on looking good on the go, the company said.

  • GMDC awards Lifetime Achievement honor to retired Kroger exec

    PHOENIX — The Global Market Development Center on Monday announced its 2011 Lifetime Achievement Award recipient: Terry Cox, retired group VP for Kroger.

  • Consumers shop sparingly, late for BTS

    New worries about the economy are affecting back-to-school shopping this fall. A recent National Retail Federation survey revealed that when shopping for back-to-school 2011, 44% of respondents said they were spending less overall, 37% were using coupons more often and half were shopping for sales more frequently.


    Retailers promoted heavi­ly as consumers shopped late. Slightly more consumers said they would be shopping drug stores this year (21.1% versus 19.5% last year).

     

  • SymphonyIRI: Brand value, not price, key to driving loyalty

    CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

  • Pedigree seeks to help shelter dogs with QR code initiative

    NASHVILLE, Tenn. — Pedigree is encouraging Walmart shoppers to help feed homeless dogs by scanning the QR code on any package of Pedigree sold at Walmart with their smartphone.

    Every QR code scanned represents one bowl of Pedigree food for dogs, which the brand will donate to an animal shelter (up to 500,000 8-oz. bowls).

  • Scrubbing Bubbles hands-free toilet bowl cleaner comes to market

    RACINE, Wis. — SC Johnson is enhancing its Scrubbing Bubbles line with an easy-to-use toilet bowl cleaner.

    New one step toilet bowl cleaner is a foot activated, hands-free toilet cleaner that helps keep the toilet clean for 30 days, SC Johnson said. To assure it toilets stay clean, it is recommended that consumers use the product twice a day.

    The suggested retail price for the easy-to-use Scrubbing Bubbles one step toilet bowl cleaner is $9.99 for the starter kit and $3.99 for each refill.

  • Weis promotes Tator to oversee private-brand program

    SUNBURY, Pa. — Weis Markets earlier this week named Regina Tator as its director of private brands. 

    Tator succeeds Bruno Garisto, who was recently named VP center store sales and merchandising. Tator will oversee the product development and sales and marketing for the company’s 6,300 private-brand products, including center store, healthy and beauty care, and perishable private products.

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