General Merchandise

MASON, Ohio — Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

Iams Naturals, which launched in 2007, now features sensitive naturals and simple and natural formulas, the company said. To mark the launch, Iams has debuted two television commercials to underscore the expansion of the line that feature a "spokesdog" named Spike.

SAN DIEGO — WD-40 has begun shipping three new products under its latest line.

WD-40 Specialist is a portfolio of specialty problem-solving products aimed at the trade and doer enthusiasts, WD-40 said.

"WD-40 Specialist wears the famous WD-40 trademark and the yellow shield," said Garry Ridge, WD-40 president and CEO Garry Ridge said. "We plan to add new items as we roll out the full launch in the United States in January 2012, and in other geographic regions later that year."

TOPEKA, Kan. — A new line of cat food designed to slow feline aging has hit the market.

New Hill's Science Diet senior 11+ age defying small kibble is easy to chew and digest, increasing lean muscle mass typically lost by older cats, the company said. The new cat food also supports healthy cognitive function and a radiant coat with fish oil and omega fatty acids.

Hill's Science Diet products are available at retailers nationwide, including Petco, PetSmart and more.

ST. LOUIS — Energizer is gearing up for the holiday season by offering new products to those who love the latest gadgets and are looking for ways to power them.

The product offerings include such items as the brand's Energi to Go line, LED flashlights, travel kits, chargers, batteries and more, which cater to the following lifestyles:

• Power players: Gifts for gadget guys and gals;

• For the love of nature: Gifts for outdoors enthusiasts;

DALLAS — Cottonelle has introduced a new, fun way to disguise toilet paper.

The brand's toilet paper roll covers are available in three fashion-forward designs that were inspired by the latest trends, Cottonelle said. Cottonelle first introduced the covers earlier this month online at RespectTheRoll.com, which aimed to change people's point of view on toilet paper.


Retailers, expecting thrifty behavior from consumers, are starting the back-to-school season with early promotions. “Retailers are already running door-buster promotions,” said Perry Smith, an analyst with the NPD Group. “The consumer has been holding out for last-minute shopping hoping for the best deals. In some cases, people are shopping after school starts.”


DALLAS — Kimberly-Clark is expanding its worldwide innovation capabilities with the establishment of a global innovation center that will be based in Bogota, Colombia.

The facility, which is the first of its kind in the region, will develop products using local and regional insights to meet broader consumer needs, Kimberly-Clark said. The facility joins the recently announced global innovation center in Seoul, Korea, along with North American facilities in Neenah, Wis., and Roswell, Ga.

OAKLAND, Calif. — Clorox on Wednesday commenced its annual Power A Bright Future grant program.